How To Build And Implement A Social Media Crisis Plan

Strategy, Uncategorized
Whatever the size of your business, you have to be prepared to counteract negativity and criticism that come your way. You can't afford to ignore negative comments about your products or services, nor can you respond in an equally negative manner, as this might destroy your name and your reputation. There are lots of high profile social media campaigns targeting crisis situations. They are meant to prevent the damage of a company's reputation, and they are usually developed by experts in digital communication and social media. One of the best examples is the notorious SeaWorld #AskSeaWorld Twitter campaign, which has been hijacked by internet trolls and animal rights activists. The campaign that was supposed to have people send in their questions about whale care has ended up as a total…
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