Simple Steps To Build And Activate A Social Media Crisis Plan

Social Media Management, Strategy
Regardless of how big or small your business is, it will be important to be prepared to deal with negative criticism when it comes your way via any channel including social media platforms. It's not a good idea to ignore any negative comments when they are made against your services or products. It's also important that you don't react in a negative way as this can look bad and lower your reputation. There are many examples of high profile campaigns designed to handle crisis social media situations. These are specifically implemented as a measure to control damage to a company's reputation and they are put in place by experts who specialise in social media management and digital communications. One well-known example of this is the Sea World Twitter campaign which…
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