How To Build And Implement A Social Media Crisis Plan

Strategy, Uncategorized
Whatever the size of your business, you have to be prepared to counteract negativity and criticism that come your way. You can't afford to ignore negative comments about your products or services, nor can you respond in an equally negative manner, as this might destroy your name and your reputation. There are lots of high profile social media campaigns targeting crisis situations. They are meant to prevent the damage of a company's reputation, and they are usually developed by experts in digital communication and social media. One of the best examples is the notorious SeaWorld #AskSeaWorld Twitter campaign, which has been hijacked by internet trolls and animal rights activists. The campaign that was supposed to have people send in their questions about whale care has ended up as a total…
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How To Keep Online Business Activity Secure And Safe

Many opportunities are offered by the online world for businesses, including the potential to reach a larger customer base, the ability to use international suppliers, and often being able to save on supply and administrative costs. However, the online business world also includes the potential for security risks and scams as well. Information Security For Your Business Your business contains a lot of sensitive information and data that cyber criminals would really like to have access to. Just think about all of the information that you have stored online, and what the consequences would be if this information was stolen or lost? It could include: Patent Applications Intellectual Property Marketing Plans New Business Ideas Business Plans Financial Records Customer Records Personal Information Online Security Risks If you access the internet…
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