How many of these steps are you actively using in promoting your business using social media?
This article is going to detail the four steps small businesses should think about implementing. When I say “success”, I mean outstanding results, rather than the average recognition and brand awareness levels.
Start With Your Ultimate Goal In Mind
When you run a small business, you need to be very clear about your main clients. You have to know them, to understand their habits and the way they consume social media. You need to know your end goal, as this is the only way you can develop a solid social media marketing plan.
Moreover, you have to implement it carefully, as mistakes can be extremely costly when it comes to such media channels. Before starting to communicate anything, you need to be very clear about what you want your target audience to do after being exposed to your messages.
You need to think on long-term, as this is how you are going to be able to measure your success within a few months or one year from now.
This step can be different from one business to another. Sometimes it depends on the industry. Some small business owners will want to have their customers come over to their headquarters.
Others would rather focus on improving their presence in search engines. Building strong profiles can help with boosting organic search rankings, so this can be a viable approach.
The most important thing is that you set your end objectives right off the bat, before starting to think about social media management strategies to conquer Facebook, Twitter, Pinterest and other social media networks.
Become A Magnet For People In Your Core Target Group
When you build your social media profiles, you have to take into consideration the preferences of those consumers who are in your core target group. They are your best potential clients, so it’s in your best interest to develop messages that resonate with them and with their specific needs and wants.
Many small businesses ignore their potential clients. They focus on building detailed business pages, full of product descriptions and of various special offers.
They don’t even think about the fact that their best clients may not be attracted by these facts and features. On the other hand, if you focus on understanding the real needs of your core target consumers, you can turn these needs into opportunities, and illustrate the advantages your products or services would bring to these people.
Everyone can read about certain features in user manuals or on the official website of the manufacturer. A business that wants to sell has to identify the biggest needs of these consumers, and persuade them that their products or services are going to help solving these needs.
People appreciate help, so be generous, and provide them the most relevant and useful information you can. A personal touch would be welcome, because social media is about bringing people closer together.
By positioning yourself as the friend of these consumers, you are going to keep them close to you. The main goal of your social media page would be to help you build your tribe, rather than promote and sell your products.
This is why you can forget about hard selling when it comes to social media. While you are there, just be social and try to help people as much as you can. You shouldn’t expect anything in return. People don’t like this kind of conditioning.
Just give them interesting stuff and allow them get close to you. They are going to become your loyal followers. From this point, you can turn them into paying customers via other marketing channels. Be consistent and work hard, and you’re going to be rewarded with a solid fan base to count on.
Attract The Interest Of Your Customers
This third step is equally important. The first two steps will help you build a professional presence in social media, but it won’t enable you grow a larger audience.
This step involves a thorough understanding of all social media channels you are present on. This will enable you to develop the right type of messages for each network, thus helping you grow your fan base exponentially.
Don’t Forget To Engage!
This last step is mandatory for successful social media marketing. Without engagement, all your efforts would have been in vain. You have to walk your potential customers through your sales funnel slowly but surely, until they become 100% certain they need your products.
In this moment, they are going to become paying customers. This is a very long path, but also a very rewarding one. You have to give people something without expecting anything in return to start with. Once they belong to your community, you can lead them where you want, which is in the group of your customers.
Social media is a powerful vehicle for interacting and communicating with your clients. Use it wisely, and you can obtain priceless feedback from these people. Base don their opinions, you can tweak your marketing activities and your products for even better results. Success can be reached, but only if you are willing to work hard, to be smart, and to respect your audience above all other things.