Comments on: Better Labels, Better Choices http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/ Tue, 22 May 2012 20:03:58 +0000 http://wordpress.org/?v=2.2 By: Susanne Goldstein http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-61 Susanne Goldstein Fri, 15 Jun 2007 12:58:32 +0000 http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-61 <p>Kevin, do you know his name/the name of his organization? I'd love to find out more about his work and connect him and Nathan Shedroff. I'm fascinated with how people make purchasing choices. Admittedly, I sometimes fall victim to long-term brand loyalty rather than making a more "social age" choice. In my case, information, knowledge and brand are fighting for position in my brain.</p> <p>In our fast-paced-quick-cut-Victoria's Secret- Coca Cola-Viagra culture, we are so programmed by the brilliant and at times hypnotics minds at the giant Ad agencies that direct our daily feed of visual stimulus that it is often hard to distinguish what one Wants from what one WANTS. Perhaps one way to begin to effect change (until the systems and technology are in place to really help us make better decisions) is to get higher-end Ad agencies involved in the movement.</p> <p>I'm not familiar with The Cleveland coffee story. Can you share more?</p> Kevin, do you know his name/the name of his organization? I’d love to find out more about his work and connect him and Nathan Shedroff. I’m fascinated with how people make purchasing choices. Admittedly, I sometimes fall victim to long-term brand loyalty rather than making a more “social age” choice. In my case, information, knowledge and brand are fighting for position in my brain.

In our fast-paced-quick-cut-Victoria’s Secret- Coca Cola-Viagra culture, we are so programmed by the brilliant and at times hypnotics minds at the giant Ad agencies that direct our daily feed of visual stimulus that it is often hard to distinguish what one Wants from what one WANTS. Perhaps one way to begin to effect change (until the systems and technology are in place to really help us make better decisions) is to get higher-end Ad agencies involved in the movement.

I’m not familiar with The Cleveland coffee story. Can you share more?

]]> By: kevin doyle jones http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-60 kevin doyle jones Fri, 15 Jun 2007 12:27:06 +0000 http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-60 There's a guy at berkeley who has software that works on your phone to scan barcodes and tap into 17 different datases and come up with either a red frowny face or a green smiley face (and you can drill down to get more). he's also working with a behavioral economics lab to figure out what people, other than true social age converts like you and me) respond to. His early results say that while close to 50 percent would chose something other than the bad item, only two percent go shopping for the stuff that makes the face turn a happy shade of green. The Cleveland coffee story is interesting in that regard. What does both change behavior and not make the research too burdensome? There’s a guy at berkeley who has software that works on your phone to scan barcodes and tap into 17 different datases and come up with either a red frowny face or a green smiley face (and you can drill down to get more). he’s also working with a behavioral economics lab to figure out what people, other than true social age converts like you and me) respond to. His early results say that while close to 50 percent would chose something other than the bad item, only two percent go shopping for the stuff that makes the face turn a happy shade of green. The Cleveland coffee story is interesting in that regard. What does both change behavior and not make the research too burdensome?

]]> By: Susanne Goldstein http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-53 Susanne Goldstein Wed, 13 Jun 2007 11:28:59 +0000 http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-53 No, but I'd love to learn more about it. Can you make an introduction offline? Thanks Ryan. Susanne No, but I’d love to learn more about it. Can you make an introduction offline? Thanks Ryan.

Susanne

]]> By: Ryan Buckley http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-51 Ryan Buckley Wed, 13 Jun 2007 04:01:56 +0000 http://thesocialage.com/blog/2007/06/12/better-labels-better-choices/#comment-51 <p>Did you know about the group from the KSG (Kennedy School of Government) social entrepreneurship class that worked on this problem? They also want to fix the labeling problem that you describe here. Nice post!</p> Did you know about the group from the KSG (Kennedy School of Government) social entrepreneurship class that worked on this problem? They also want to fix the labeling problem that you describe here. Nice post!

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