Our next challenge, as a country whose consumer spending drives 20% (!) of the world economy, is to realize the “Going Green” does not only mean making greener consumer choices. It means making non-consumptive choices. Ride our bikes and walk more. Don’t buy that new iPhone that we do not need (that might be a hard one for me to abide by). Don’t need the big house? Then don’t buy or build it. It ain’t easy to resist the temptation and promise of new shiny things. But it’s worth it.